Queue the Rocky Music and Prepare for Your Comeback.


Covid-19. Nothing else to say here. We know what's happening. I hope and pray that your loved ones are safe and healthy.


A lot of business leaders that I've spoken with over the last couple of weeks have been working harder than ever before to keep their company afloat through this whole thing (see our CEO Coronavirus Action Plan if you need help).


Things are changing by the hour. CEOs are mainly only thinking about right now, not next week or even next year. No shocker there. I'm not here to dispute that or suggest to take your eye off the ball.


I want to remind CEOs of two things:


1) This will pass. No one knows when, but it will.


2) When it passes, do not expect your business to go back to the way it was before this Covid disaster. Not even close.


Once the economy gets rolling again, things will be different. That cash stockpile you once had will be diminished. Companies barely in the black will likely be in the red. Companies in the red will likely be shut down. Unemployment will be huge. Many of those fortunate enough to be working will be working from home. Customers will have different expectations. Supply chains will be altered. New safety protocols will need to be followed everywhere. Will we even shake hands or hug again? Who knows.


There's a lot of uncertainty, but here's what you should be certain of:


Your comeback awaits. The greatest comeback story ever told should be yours.


Here's why: the new normal we're going to be working under means your business needs a new way to operate. There's a tremendous opportunity coming to truly redesign your business in a way that makes it even better than before.


Queue the Rocky music. You know the music I'm talking about. If you don't, go here and prepare to be motivated!


As a business leader, now is the time for you to think about your comeback. You've taken a hard shot. Arguably the hardest shot in modern financial history. Your time to get back up is coming. You have a lot on your plate right now. All I'm saying is to start thinking about it now. That's it. When the time comes, then get moving.


Every business has needed to adapt during this time. Some have even pivoted completely, which is smart in a time like this. Louder Co. has shifted too. We've shifted with our clients' priorities to help them navigate this crisis.


We've also started down a path of designing new services we can offer business leaders to help them with their comeback. We're going to make it known very soon how we'll do that, but we're calling it "Resurgence Services". There's more to be announced on this soon.


I'll leave you with one last thing. Hopefully it serve as a little motivation. Keeping with our Rocky theme, here's a quote from the movie Rocky Balboa:


"The world ain't all sunshine and rainbows. It's a very mean and nasty place, and I don't care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't about how hard you hit. It's about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That's how winning is done!" - Rocky Balboa


How are you doing? How have you been getting through this crisis? Schedule a virtual meeting with me here so we can catch up.


Your guide,


Andrew


PS. Give our new podcast, Dallas Based Innovators, a listen. We've put out some new episodes on our usual stuff, and special Covid-19 episodes to help you get through it. Go here to listen on iTunes or here to listen on Soundcloud.