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Google is All-In on AI


Google recently celebrated 25 years in business.


The milestone reveals the unbelievable potential of tech to transform a business from a startup in a garage to a global leviathan with a market cap of more than $1.6 trillion. These days, Google is synonymous with searching the internet; makes Chrome, the most popular computer web browser; and controls roughly half the smartphone market with its Android operating system. But until recently, you weren’t hearing Google’s name in discussions about applying AI to small and medium-sized business. Thankfully, that’s all changed with the introduction of a range of Google AI solutions.


The truth is, Google has been an AI leader for quite a long time. It’s DeepMind division has focused on developing versatile AI systems since 2010. But DeepMind’s emphasis has been on research and scholarship, not creating tools to empower those clients that Louder Co. works with daily. The massive success of ChatGPT led to Google playing catch up in the field of generative AI.


But the search giant is doing so smartly. How? By leveraging its massive range of popular tools and unending data supply to create AI-powered resources useful to your business. Google has dramatically increased the resources it’s applying to AI. This means the software and services it’s empowering via AI are coming at a dizzying pace. Despite our fast-changing environment, Louder Co. has identified key products with the capability to make a positive impact on your operations. Let’s dive into them now.


Google Bard

Bard can be summarized as Google’s answer to ChatGPT. But that is an oversimplification. While both do utilize generative AI, significant differences exist. Bard is generally considered to be more user-friendly. That’s because practically everyone is familiar with Google offerings, like search and email. Bard is also adept at tasks ChatGPT struggles with, like summarizing websites. On the downside, Bard as of this writing, doesn’t track previous requests and doesn’t yet offer plug-ins and integrations.



Now for the burning question: which platform is better for business?


A review on TechTarget explains, “ChatGPT is efficient at generating and summarizing text requests. Bard does a better job of answering questions with more relevant information.” For now? ChatGPT Enterprise is the best option for small and medium business over both Bard and standard ChatGPT. However, this may change if Google rolls out a competitor for the business market.


Vertex AI Search

Google’s savvy approach to software solutions is based on leveraging what it does best whenever possible. And it is hard to argue anybody does search better than Google. As the industry leader by an overwhelming margin, it therefore makes sense for Google to integrate AI into search.


This is exactly what it has done with Vertex AI Search.



The goal of Vertex AI Search is to create a conversational chatbot enabling external customers or employees to quickly access info about your organization in a super-fast, user-friendly way. The tool transforms a simple keyword search into a conversation. This can give customers more informative answers and increase the likelihood of sales conversions—all while also providing businesses with insights into customer queries and expectations.


Once upon a time, creating a conversational chatbot was a task requiring weeks or months. However, Vertex AI Search promises to cut this time down to hours or even days. Most importantly, it’s clear Google created this tool with helping small and medium business in mind. Lisa O’Malley, Google’s senior director of product management and AI, explains: “We think of search in combination with conversation because that’s how a lot of customers want to use it. You’ll remember, if you go to a retailer, or a state agency website or any of these things, the search tends to be not great.”


Duet AI for Workspace

Louder Co. constantly searches for innovative methods to integrate AI into clients’ existing workflows. When AI fits as a piece of a larger puzzle, it’s easier for your staff to employ it. It’s also likelier to make an immediate positive impact than tools that need to reinvent the wheel. Google is clearly thinking along these lines with its latest AI platform, Duet AI for Workspace.


Duet AI bills itself as “a powerful collaborator that can act as a coach, thought partner, source of inspiration, and productivity booster—all while ensuring every user and organization has control over their data.” In practical terms, Duet integrates AI into Google’s suite of productivity software, which include Gmail, the Meet video conferencing service, and the company’s word processor, spreadsheet, and slideshow apps competing with Microsoft Office.


Duet AI holds much promise to increase productivity by accelerating content creation. Just imagine a sales team that can utilize AI to draft a customer proposal in Google Docs, prepare a meeting invite in Gmail to key stakeholders in production, and prepare a customized background for a video call featuring your client’s logo beside your own. Such innovation frees up a salesperson to spend more time on more productive activities—whether that’s contacting leads who expressed interest to a chatbot or responding to clients within an hour because their workload is more manageable—all thanks to AI.



Google is rolling out effective AI applications that can make a real difference for any small and medium business like yours. The company’s focus on making useful tools, along with its reputation for strong security practices, and dominant position in the internet environment make it a contender for organizations seeking an immediate productivity boost. Whether Google’s AI solutions are the best fit for your company depends on what you are trying to accomplish. Contact Louder Co. today to start the exciting process of discovering how AI can take your company to new success levels.




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